An e-commerce audit is a comprehensive evaluation of your online store. It includes a detailed written report and an action checklist to help you make necessary improvements.
FIND
In this section, we analyze key technical elements. This includes checking Analytics & Search Console, Sitemap, Robots.txt, Meta Robots, HTTP, WWW redirect, and Rel=canonical. These checks ensure your site’s foundation is solid and search engines can properly access your content.
CRAWL
We check for HTML & CSS errors, broken links, and server error status pages. We also review site speed, CDN effectiveness, and mobile responsiveness. User metrics and site engagement are analyzed to understand how users interact with your site.
INDEX
This section focuses on content indexing. We check for duplicate content, HREFLANG, Open Graph, and structured data tags. We also identify thin content and orphan pages to improve content quality and site structure.
BRAND
We review your Google My Business listing and check the Rel=pub tag. A citation audit and social presence review are conducted. The EAT (Expertise, Authoritativeness, Trustworthiness) review ensures your brand maintains credibility online.
RANK
This involves keyword development, CTR analysis, and keyword clustering. On-page optimization scores are reviewed, and toxic backlinks are checked. We analyze overall site user experience, topical trust flow categories, and anchor text and referring domains. Broken links are also identified and addressed.
CONVERSION
We perform a sitewide analysis, reviewing conversion goals, mobile friendliness, page hero, and header sections. Menu functionality, credibility, trust elements, user experience, and CTAs are reviewed. Form optimization and landing page effectiveness are analyzed, focusing on clear communication, social proof, and benefits-driven CTAs. We identify low-performing pages for quick improvements.
ECOMMERCE
This section checks SEO-friendly URLs, taxonomy-based slugs, and default titles and descriptions. We review the store sitemap, product page indexing, schema implementation, and Open Graph tags. Out-of-stock pages, product descriptions, image alts, category pages, and related product links are also analyzed.
PENALTY RECOVERY
We locate content affected by penalties or updates. We analyze pages with traffic or rank drops, lost queries, audience search volume trends, CTR by rank, and main and supplementary content. Link strength comparison and Cora non-zero factors reports are included to guide recovery strategies.
This thorough audit process ensures your e-commerce site is optimized for performance, user experience, and search engine rankings.