A local business audit is a focused assessment of your business’s online presence and its effectiveness in the local market. This audit helps local businesses improve their visibility, attract more customers and outperform local competitors.
Local SEO Analysis
We analyze your local SEO to ensure your business is easily found by local customers. This includes:
- Google My Business (GMB) profile optimization
- Local keyword research and implementation
- NAP (Name, Address, Phone Number) consistency across listings
- Local citations and directory listings
Online Reviews and Reputation
We assess your online reputation by examining:
- Volume and sentiment of customer reviews on platforms like Google, Yelp, and Facebook
- Review response strategies and engagement
- Trends in customer feedback and areas for improvement
- Strategies to encourage positive reviews and manage negative feedback
Local Competitor Analysis
We compare your business to local competitors to identify strengths and opportunities. This includes:
- Competitor keyword rankings and SEO strategies
- Analysis of competitor GMB profiles and customer reviews
- Local market trends and consumer behavior
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
Website Optimization
We ensure your website is optimized for local search and user experience by checking:
- Mobile friendliness and responsiveness
- Localized content and landing pages
- On-page SEO elements (titles, meta descriptions, headings)
- Site speed and performance
- Schema markup for local businesses
Social Media Presence
We evaluate your social media presence to enhance local engagement, including:
- Optimization of social media profiles
- Content strategy tailored for local audiences
- Engagement rates and follower growth
- Interaction with local community and influencers
Local Advertising
We analyze the effectiveness of your local advertising efforts, including:
- Google Ads and local search ads
- Social media advertising targeting local demographics
- Online-to-offline tracking for in-store visits and conversions
- Budget allocation and ROI analysis
Content and Engagement
We review your content strategy to ensure it resonates with local audiences, including:
- Blog posts, articles, and local news features
- Community events and local partnerships
- Content tailored to local interests and needs
- Visual content like photos and videos showcasing local involvement
Local Link Building
We build a strong local backlink profile by:
- Identifying and acquiring backlinks from local websites
- Collaborating with local businesses, organizations, and media
- Engaging in community events and sponsorships to earn backlinks
- Monitoring and maintaining a healthy link profile
Reporting and Recommendations
We provide detailed reports and actionable recommendations to improve your local presence, including:
- Monthly performance and progress reports
- Customized strategies for ongoing local SEO improvement
- Recommendations for enhancing customer engagement and satisfaction
- Continuous monitoring of local market trends and competitor activities
This comprehensive audit helps local companies establish a strong online presence, attract more local customers, and maintain a competitive edge in their market.