LSI-copywriting is not about creating the usual SEO-optimized text saturated with “keys”, but in full disclosure of the meaning of key queries in the most interesting form for the user. “Keys” in such content is an auxiliary optimization tool. The main are words and phrases related to the specific topic of the article.
Important! Focusing on implicit semantic indexing when writing materials optimized for LSI-algorithm of indexing, it is necessary to avoid, if possible, rarely used terms that are understandable only to narrow specialists.
Principles of LSI content creation
The main criterion for ranking pages according to the LSI-algorithm is how complete the answer to his question the user will get by clicking on the link that appears in the “sickle” (top of the output). Consequently, the determining factor is not the strict presence in the text of certain word combinations – keys, but the answer to the question masked in the search query.
The process of LSI-optimization will be clearer when considering it in comparison with traditional or classical SEO. Let’s note 3 fundamental differences.
In SEO it is the mandatory introduction of keyword phrases in titles, content and meta tags. In LSI – comprehensive answers to the user’s anticipated questions when he enters a particular search query. Keys may be naturally present in the text, but they may not be.
In SEO it’s about tracking the percentage of keyword density, and in LSI it’s about using the maximum number of additional words on the subject of the article.
In SEO it is working on uniqueness by technical algorithms. In LSI – achieving semantic exhaustiveness and uniqueness of content.
Important! Sometimes separate well LSI-optimized and interestingly written articles can appear on the top positions of the output, even if they do not contain the key typed in the search bar in its pure form.
LSI-copywriting technique
Everything can be summarized in one phrase: the priority of meaning over technology. As for the introduction of key word combinations (search queries), their insertion should be justified from the user’s point of view. The inserted key must complement the answer to the question. Otherwise, it is superfluous.
The main queries or semantic core of the LSI-text should be necessarily extended with additional words frequently used in this subject.
The inclusion of additional phrases and words in the core of the found additional phrases and words will not only help to exhaustively answer the user’s question, but also makes it easier to determine the exact thematic orientation of the page for search robots.
If everything is done according to the rules of LSI-copywriting, but you can not get to the top, it is useful to refine the content side of the material. Supplement it with graphs, tables, images, expert opinions, etc.
Example: two fragments
Note that the word “concert” is absent in these fragments, however, it did not affect the relevance. And the first sample is higher: it contains more additional words related to the concert theme.
In conclusion.
With LSI-indexing, a crude application of this technique will become more of a brake on promotion. Analyzing the content of each phrase and determining the total semantic orientation of the content as a whole, the algorithm will instantly identify inconsistencies and downgrade (well, if only downgrade) page rank. You should forget about non-thematic “inserts”.
One last thing. Correctly formed LSI-content is much more expensive than classic SEO. There are two reasons for this. First, it requires high qualification of the performer not only in writing texts, but also in the subject area. Secondly, to fully disclose the issue, taking into account this algorithm will require 3-5 times the volume of the article.
